Hootsuite published the LLM Insights enhancement on September 2. The update adds a Citations & Sources table, Brand Perspective controls and new Visibility Score and Average Position metrics across monitored AI assistants including ChatGPT, Gemini, Claude and Perplexity.
Hootsuite says the features are active for existing LLM Insights customers without additional setup. Results still depend on the monitored prompts, selected competitors and the changing responses of third-party AI systems.