NordVPN partners with Shaquille O’Neal on digital-security campaign

NordVPN announced a global awareness partnership centered on scams, phishing and the company’s broader security-tool positioning.

NordVPN announced a partnership with Shaquille O’Neal under a campaign intended to make consumer cybersecurity guidance more accessible. The company is using the campaign to present NordVPN as a broader security suite rather than only a VPN.

Marketing claims should be separated from technical scope. VPN, antivirus-style filtering and monitoring features protect different parts of a user’s activity, and customers should confirm which tools are included in their plan and supported on their devices.

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TechRadar: Shaquille O’Neal teams up with NordVPN