Sephora introduces an OLIVE YOUNG-curated K-beauty range in the U.S.

Nineteen Korean beauty brands launched online and in more than 500 U.S. Sephora stores from August 20 under the companies’ retail partnership.

Sephora and CJ OLIVE YOUNG launched an initial U.S. assortment of 19 Korean beauty brands on August 20. The release says the collection is available on Sephora.com and in more than 500 stores, with a dedicated space at the Times Square flagship.

The companies say store curation can vary with space and some brands may be online-only. Ingredient, formulation and return questions should therefore be checked against the specific product and purchase channel.

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Sephora and OLIVE YOUNG launch U.S. K-beauty edit