Sephora announced that it will pilot a U.S. storefront on TikTok Shop under the Drop Shop name. Each monthly activation is intended to feature a selected brand and culminate in a live product reveal.
Some products will be exclusive to the TikTok Shop launch window before appearing on Sephora.com, in selected stores or through other retailers. That makes the purchase channel important when a customer later needs order support or a return.
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