Babylist is a baby registry, commerce and parenting-information company founded in 2011 by Natalie Gordon, who remains the company's founder and chief executive. Babylist's current site footer identifies the business as Babylist, Inc., while its company story describes a remote-first organization with headquarters in Emeryville, California. The core product is a universal baby registry that lets parents add items from Babylist and other retailers rather than limiting a registry to one store. The company has expanded around that registry into direct retail through the Babylist Shop, product guides and editorial content, health and insurance-related services, and other resources for expecting and new parents.
Those adjacent services can have different terms, eligibility and fulfillment responsibilities, so users should distinguish whether an item is sold directly by Babylist, reserved from an outside retailer or added as a link to another merchant. That distinction affects shipping, returns, price changes and customer service. Registry availability also does not guarantee that a third-party item remains in stock or at the same price when a gift buyer later visits the external retailer. Babylist's current first-party story emphasizes support for many paths to parenthood and describes the company as remote-first, with team members across the United States and Canada and an Emeryville headquarters.
A current 2026 Babylist promotion rule identifies Baby List, Inc. at 1900 Powell St, Suite 150, Emeryville, California 94608, providing a first-party legal address without relying on a directory. Customer support is also directly documented. An April 4, 2026 Help Center article lists support@babylist.com, chat, and telephone support at +1 510-422-1043 during the hours shown in the article. Those are appropriate contact details for registry, account and Babylist Shop questions; gift-specific issues tied to an outside retailer may still need to be resolved with that retailer.
Babylist's editorial product guides and reviews are separate from a warranty or guarantee that a product will suit every family, and product availability, prices, registry discounts and promotional boxes can change. The company operates at much larger scale than at launch, but user counts, annual purchasers and revenue claims are moving metrics and should be dated when used. The durable facts are the 2011 founding, Natalie Gordon founder role, Babylist, Inc. identity, Emeryville headquarters, remote-first operating model, universal-registry and commerce focus, support@babylist.com, +1 510-422-1043 support number and babylist.com official domain.
