Luiz Seabra founded Natura in São Paulo in 1969. The company built its growth around relationship-based direct selling and later expanded into a broader omnichannel model combining consultants, digital commerce, apps and stores.
Natura describes itself as a leading beauty and personal-care company in Latin America. Its portfolio spans fragrance, skincare, body care, hair care and makeup, with sustainability and biodiversity sourcing playing a prominent role in product and brand positioning.
Customer-service routes are market-specific. In Brazil, Natura publishes chat plus separate mobile and landline phone numbers. Consultants, retail customers and users of other group platforms can follow different support paths.
