Cider launched in 2020 as a digital fashion brand aimed at making trend-driven styles easy to discover across international markets. The company organizes much of its catalog around moods and occasions rather than relying only on conventional product categories.
Its assortment includes dresses, tops, knitwear, denim, swimwear, shoes, accessories and curve or plus-size ranges. Cider remained primarily digital for its early years and opened its first permanent physical store in Los Angeles in April 2026.
The service is operated through regional storefronts and the Cider app, with Cider (SG) Holding Pte. Ltd. and local affiliates appearing in current legal and privacy materials. Prices, shipping, duties, return routes and local customer-service options vary by market, so the regional storefront used for the order should be treated as the controlling source.
