The company traces its history to 1959, when Wayne Mitchell bought a small appliance and organ store in Hollywood, California. As demand for guitars and amplifiers grew during the 1960s, the business evolved into Guitar Center and later expanded nationwide.
Guitar Center sells guitars, basses, keyboards, drums, recording equipment, live-sound gear, DJ products and accessories. The wider Guitar Center group also includes businesses such as Musician’s Friend, Music & Arts and Woodwind & Brasswind, serving different musician and education segments.
Customer service provides phone and chat support for online orders, returns, product advice, financing and account questions. Local stores handle inventory, pickup, lessons, rentals and service enquiries that depend on a particular location.