Intimissimi was founded in Italy in 1996 and has expanded internationally through a large network of stores and localized e-commerce sites. The brand is part of Oniverse, the Italian group that also includes Calzedonia and other fashion businesses.
Its core range centers on lingerie and underwear but also includes nightwear, knitwear and clothing. The group also operates a men's line under Intimissimi Uomo / IUMAN branding in selected markets.
Customer service is localized. The Japanese storefront, for example, publishes a local phone number and hello@intimissimi.com, while the U.S. site uses webform, chat and email. Return, loyalty and delivery rules should therefore be read on the regional site used for the purchase.