HelloFresh

HelloFresh SE is a Berlin-based food-solutions company founded in November 2011 by Dominik Richter, Thomas Griesel and Jessica Schultz, best known for its subscription meal-kit service and a wider group of direct-to-consumer food brands.

How do you feel about HelloFresh?

No ratings yet

About HelloFresh

HelloFresh was founded in Berlin in November 2011 by Dominik Richter, Thomas Griesel and Jessica Schultz, née Nilsson. What began as a small meal-kit startup became HelloFresh SE, a publicly traded German company and the parent of a broader food-solutions group. The HelloFresh brand itself remains centered on portioned ingredients and recipes delivered directly to customers, while the group has expanded into ready-to-eat meals, value meal kits, specialty food and other direct-to-consumer formats through brands such as Factor, Green Chef, EveryPlate, Chefs Plate, Youfoodz and others depending on market.

Those businesses should not all be collapsed into the HelloFresh consumer service because they can have separate subscriptions, menus, delivery areas, apps and customer-support routes. HelloFresh SE lists its corporate address at Prinzenstraße 89 in Berlin. The consumer-facing domain is hellofresh.com, while hellofreshgroup.com is the corporate site for company history, governance, investor information and group-level reporting. Meal-kit operations are highly localized. Menu choices, recipe counts, dietary labels, box sizes, prices, delivery days, shipping charges, promotional offers, pause deadlines and cancellation rules vary by country and can change frequently.

A promotion offered to a new U.S. subscriber should not be presented as a universal HelloFresh price or benefit. Subscription management is especially important: customers should understand the order cutoff and skip or cancellation timing shown in their account because a box may already be committed for fulfillment after a deadline. Ingredient and allergen information also needs current, recipe-specific review. HelloFresh provides recipe labels and nutritional information, but menus are prepared in facilities that handle multiple ingredients and availability can lead to substitutions. Customers with serious allergies or medical dietary requirements should use the current local allergen guidance rather than infer safety from a broad menu category.

Delivery problems, refunds, missing ingredients and account changes should go to the country-specific customer-care channel. HelloFresh's U.S. accessibility page currently directs customers to hello@hellofresh.com or +1 646-846-3663 for Customer Care; corporate PR and investor-relations addresses explicitly are not order-support channels. The group publishes changing operational figures such as meals delivered, revenue, employee count and number of countries, but these are dated performance statistics rather than stable brand facts. The durable profile is a Berlin company founded in 2011, organized as HelloFresh SE, operating a direct-to-consumer meal-kit and food-solutions business across multiple markets.

A useful profile keeps the corporate group separate from the local subscription contract, avoids freezing temporary introductory discounts into permanent pricing, and directs users to the live regional account and customer-care tools for delivery, pause, cancellation and refund questions.