Compare the Market is a UK comparison service that helps users compare insurance, personal-finance, utility and communications products offered by third-party providers. The business launched in 2006 and is operated by Compare The Market Limited, whose registered office is at Pegasus House in Peterborough. Its own current company profile identifies the business as part of BGL Group, with the wider group majority-owned by BHL (UK) Holdings Limited and a minority interest held by CPP Investments. That ownership detail is useful because Compare the Market itself is neither the insurer nor lender behind most products shown on the platform.
It provides a comparison and referral service, and in many cases earns a fee or commission when a user goes on to buy from a provider. The provider that issues the insurance policy, loan, credit card, mortgage, utility contract or broadband service remains responsible for the underlying product. Compare the Market’s official contact guidance makes the distinction explicit: if a customer’s complaint concerns a product or service purchased through the comparison journey, the customer normally needs to contact the relevant provider using that provider’s complaints process.
Compare the Market can investigate complaints about its own comparison service, rewards, quote journey or customer support. The platform compares not only prices but also selected features across products such as motor, home, life and pet insurance, mortgages, credit cards, loans, savings, current accounts, broadband, mobile and other household services. Panels and product categories change, so a durable profile should not freeze current provider counts, quote volumes or savings claims into permanent facts. Regulation also requires precision. Compare The Market Limited is authorised and regulated by the Financial Conduct Authority for insurance distribution and credit broking, but the company itself notes that some services, such as certain energy or digital comparison tools, do not fall under that FCA permission.
Customers using the platform should check the provider name, policy wording, eligibility criteria, fees, exclusions and final application terms before buying. A comparison result is not personal financial advice, and Compare the Market’s contact page specifically states that it does not make personal recommendations on insurance or money products. The official Help Centre, live chat, customer support form and support@comparethemarket.com are the appropriate routes for general service questions, while complaints about Compare the Market itself can be submitted through the published complaints process. Customers should not post quote references, financial information or personal details publicly.
The Meerkat rewards program is a promotional benefit attached to qualifying purchases and should be treated separately from the core insurance or financial contract; reward eligibility, partners and redemption terms can change. Fraud prevention also matters because comparison brands collect enough personal detail to be attractive targets for impersonation. Users should enter data only on comparethemarket.com and should verify any provider they proceed with before making payments or disclosing further information. The stable profile is a 2006 UK comparison platform based in Peterborough, part of BGL Group, with regulated and non-regulated comparison activities depending on product type.
